Last Updated: October 17, 2026
Welcome to Shoe Clarity.
At Shoe Clarity (“we,” “our,” or “us”), we respect your privacy and believe in being transparent about how information may be collected, used, and shared when you visit our website.
Shoe Clarity is a research-based footwear information website operated by Wayes. We publish guides, comparisons, and research-based reviews covering running shoes, walking shoes, work shoes, everyday footwear, comfort and fit, and shoe care.
This Privacy Policy explains our approach to personal information, website technologies, affiliate relationships, and privacy-related requests.
Website: https://shoeclarity.com/
Information We Collect
The information processed in connection with Shoe Clarity depends on how you interact with the website and which features or third-party services are active.
Information You Provide Voluntarily
When you contact us through an available contact form or another communication method, we may receive:
- Your name, if provided.
- Your email address.
- The content of your message.
- Any other information you voluntarily include.
We use this information to review inquiries, respond to messages, investigate reported errors, and manage relevant correspondence.
Please avoid sending sensitive personal, medical, financial, or identification information unless it is necessary and you have a suitable secure method for doing so.
Information Collected Automatically
When visitors access Shoe Clarity, our website infrastructure or service providers may process technical information such as:
- Internet Protocol (IP) address.
- Browser type and version.
- Device type and operating system.
- Pages requested and referral information.
- Date and time of access.
- Technical error, security, and server log information.
Such information may be processed to deliver the website, maintain security, troubleshoot problems, and understand technical performance.
Information From Optional Website Features
If we enable features such as visitor comments, email subscriptions, analytics, or embedded third-party content, additional information may be processed as described in this policy and any relevant notices provided with those features.
How We Use Information
Depending on the information collected, we may process it for purposes including:
- Operating, maintaining, and securing Shoe Clarity.
- Displaying website content and supporting navigation.
- Responding to visitor inquiries and editorial corrections.
- Investigating technical problems, abuse, or unauthorized activity.
- Understanding website usage and improving content where analytics tools are enabled.
- Managing relevant affiliate referrals and related reporting.
- Complying with applicable legal obligations.
- Maintaining records reasonably necessary for legitimate website operations.
We aim to use personal information only for appropriate, disclosed purposes.
Cookies and Similar Technologies
Cookies are small data files that websites and services may place on your device to support functionality, remember preferences, measure activity, or enable certain tracking features.
Shoe Clarity uses WordPress and may use cookies or similar technologies depending on the website features and services that are enabled.
These technologies may include:
Essential and Functional Cookies
Cookies that support necessary website functions, security, administration, login sessions, or user preferences.
Analytics Cookies
If analytics services are enabled, they may use cookies or similar technologies to help measure website traffic and understand how visitors interact with content.
Affiliate and Third-Party Technologies
Affiliate partners, retailers, and other third-party providers may use cookies, referral identifiers, pixels, or similar technologies to attribute qualifying transactions or provide their services.
Embedded Content Cookies
If a page contains embedded videos, social media content, or other external features, the relevant provider may collect information or set cookies according to its own policies.
Not every category of cookie necessarily applies to every visitor or every page.
Where applicable law requires consent for non-essential cookies or similar technologies, those technologies should be subject to the appropriate consent controls.
Amazon Associates and Other Affiliate Programs
Shoe Clarity may participate in Amazon Associates and other affiliate programs operated by online retailers, footwear brands, and affiliate networks.
Some product links may contain affiliate tracking identifiers. When you follow an affiliate link, the relevant retailer or affiliate provider may process information relating to the referral, device, browser, and qualifying transaction.
Depending on the program and technology involved, third parties may use cookies or other tracking methods.
We do not control the independent privacy practices of external retailers and affiliate networks.
For more information about how affiliate relationships support Shoe Clarity, please read our Affiliate Disclosure.
Website Analytics
Shoe Clarity may use website analytics services to better understand visitor activity and improve website performance.
If enabled, such services may process information about page visits, referral sources, device characteristics, approximate location derived from technical information, and interactions with website features.
The information collected, retention periods, and available privacy controls depend on the specific analytics service and its configuration.
Any analytics service used on Shoe Clarity should be reflected accurately in this Privacy Policy and any applicable cookie notice.
Contact Forms and Communications
When you contact Shoe Clarity, we may process the information you provide to respond to your inquiry, investigate an editorial concern, or address a website-related issue.
Contact submissions may be handled through WordPress, an installed form plugin, email services, or other providers involved in delivering and managing messages.
We do not require visitors to create an account to read our publicly available footwear content.
We may retain relevant correspondence for as long as reasonably necessary to address the communication, maintain appropriate records, or meet applicable legal obligations.
WordPress Accounts and Comments
Shoe Clarity is built using WordPress.
WordPress may use cookies associated with website administration, login functionality, and other enabled features.
If public comments are enabled, information submitted through the comment form may include the visitor’s name, email address, comment text, and relevant technical information used for security or spam prevention.
Comment-related cookies may be offered for convenience where the feature is enabled.
The information processed will depend on the actual WordPress settings and installed plugins.
Third-Party Services and External Links
Shoe Clarity may use third-party providers for services such as website hosting, security, contact forms, analytics, content delivery, and affiliate referral management.
These providers may process information as necessary to deliver their services, subject to their applicable terms and privacy practices.
Our articles may also contain links to footwear manufacturers, retailers, educational publications, and other external websites.
When you leave Shoe Clarity and visit another website, that website’s privacy policy and data practices apply.
We encourage visitors to review relevant third-party privacy policies before providing personal information or completing purchases.
How Information May Be Shared
Depending on the website’s actual configuration, information may be disclosed to:
- Website hosting, infrastructure, and security providers.
- Contact form and communication service providers.
- Analytics providers, where enabled.
- Affiliate partners or referral-tracking services.
- Other technical providers needed to operate website features.
- Appropriate authorities when disclosure is required by applicable law.
Some providers may act on our behalf, while other third-party websites and services determine their own purposes and methods of processing information.
Certain uses of advertising or tracking technology may qualify as a sale or sharing of personal information under particular privacy laws, even where no conventional sale of a customer database occurs.
Where applicable, we aim to provide required notices and privacy choices in accordance with the laws governing those activities.
Data Retention
We aim to retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal, security, and operational requirements.
Retention periods may depend on the type of information involved.
For example, contact correspondence may be retained while an inquiry is being handled or when further records are reasonably necessary. Technical logs and information held by third-party providers may follow separate retention settings.
Where appropriate and required, we will review requests to delete personal information, subject to applicable exceptions.
Data Security
We aim to take reasonable measures to help protect information processed in connection with Shoe Clarity.
Such measures may include access controls, website maintenance, security updates, and appropriate use of hosting or security services.
However, no internet transmission, website, or data storage system can be guaranteed to be completely secure.
Visitors should avoid sharing unnecessary sensitive information through ordinary website forms or email.
Your Privacy Rights and Choices
Depending on your location and applicable privacy law, you may have rights relating to personal information, including the right to:
- Request access to certain personal information.
- Request correction of inaccurate information.
- Request deletion of certain information.
- Object to or restrict certain processing activities.
- Withdraw consent where processing relies on consent.
- Request a portable copy of certain information.
- Opt out of certain sales, sharing, or targeted advertising activities where legally applicable.
These rights are subject to the relevant law, eligibility requirements, and permitted exceptions.
You may contact us through our Contact Page with a privacy-related request.
We may request information reasonably necessary to verify a request and will respond as required by applicable law.
Cookies and Browser Controls
Most browsers provide settings that allow visitors to manage or delete cookies.
Restricting certain cookies may affect website functions.
Where required by law, additional consent or opt-out mechanisms may be made available for relevant tracking technologies.
U.S. State Privacy Rights
Residents of certain U.S. states, including California, may have additional rights under applicable privacy laws.
Where such laws apply to Shoe Clarity, we will work to provide the required notices, request methods, and choices relating to personal information.
This may include rights relating to access, deletion, correction, and opting out of certain data sales, sharing, or targeted advertising activities.
Other Applicable Privacy Laws
Visitors in other jurisdictions may have additional rights under applicable privacy and data protection laws.
Where a legal basis is required for processing personal information, the basis will depend on the activity involved. Examples may include consent, legitimate interests, compliance with legal obligations, or steps taken in response to a visitor’s request.
Visitors may contact us to ask questions about the handling of their personal information.
International Data Processing
Shoe Clarity is accessible online, and website infrastructure or third-party service providers may operate in different countries.
As a result, information may be processed or stored outside a visitor’s country of residence.
Where applicable privacy law requires additional safeguards for international transfers, appropriate arrangements should be used.
Data protection laws may differ between jurisdictions.
Children’s Privacy
Shoe Clarity provides general footwear information and is not intended for children under the age of 13.
We do not knowingly seek to collect personal information from children under 13.
If we become aware of personal information collected from a child in circumstances that require deletion or other action under applicable law, we will take appropriate steps.
A parent or guardian who has concerns may contact us through the website.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in website features, third-party services, data practices, or applicable legal requirements.
When the policy is updated, we will revise the “Last Updated” date shown at the top of this page.
We encourage visitors to review this page periodically.
Contact Us About Privacy
If you have questions about this Privacy Policy, the information processed through Shoe Clarity, or your available privacy rights, please contact us.
Website: https://shoeclarity.com/
Privacy Inquiries: Contact Shoe Clarity
We welcome privacy-related questions and will review requests in accordance with applicable requirements.